The tour starts on Google,
not at your front door.
Websites, local search, and inquiry follow‑up for assisted living and memory care communities, built for the family deciding from two hours away, on her clock: answered in minutes, toured the same day, followed up the same evening.
All of it, or just the part you need.
You only meet the families you didn’t lose.
Most families tour you online first, through the search, the reviews, and the website, and only some of them ever tell you. The tour is your home turf; nobody needs help there. The beats around it are where the census quietly slips.
Found at 11pm. Chosen by Sunday.
This vertical is nearly all demand: get found, get trusted, get toured, get chosen. Here’s that half of the job, built for the family who can’t drive by.
The only tour she can take tonight.
She can’t drive by. She can’t drop in, walk the halls, or smell the coffee. From two hours away, the website stands in for all of it: late at night, on a phone. Most senior living sites hide exactly what she’s looking for. Ours are built to answer it.
How we build sites- Costs on the page, in ranges a family can compare
- What’s open now, and for which level of care
- Real photos of your halls, your dining room, your people, never stock
- A tour button that works when she’s looking, not just during office hours
Show up the night she searches.
“Assisted living near me.” “Memory care, Tyler.” Somebody comes up first for every one of those, every night, with reviews sitting right beside the name, already voting. Local visibility is slow, unglamorous, monthly work: the profile, the review engine, the pages for each care level and town. It decides who she finds, and what the internet says about you when she does.
How visibility works- Your Google Business Profile, worked weekly, not set and forgotten
- A review engine that runs itself: automated requests to the families you care for
- Pages for the care levels and towns you want more of
- Measured in calls and tours, not traffic charts
Software in service of the census.
“I can tell you how many empty apartments I’ve got without looking.” Every owner can. What follows is the machinery that changes the number, and it runs on her clock:
Every inquiry, one pipeline, nothing dropped.
The 11pm form, the placement referral, the discharge planner’s Saturday call: every inquiry from every channel lands in one list with a next step and an owner. The form gets answered before breakfast. Tours get scheduled, confirmed, and reminded. The Sunday-evening follow‑up happens without anyone remembering to do it. Move‑in paperwork is waiting, not starting.
The family portal, doing its real job: photos, updates, and a window into a good Tuesday for the daughter two hours away. Informed families are calmer families, and they’re the ones who write the reviews that win the next family on the next bad night. Built to HIPAA‑grade handling whether or not your license requires it.
And the quiet back office: staff files, training records, certifications: the binder that gets interesting the day the state surveyor signs in. Kept current by reminders on a calendar, not by heroics the week before. Anything clinical stays in your care software, where it belongs.
Or the binder at the front desk and the spiral notebook the inquiries live in. We build around what you run, and we’ve started from less.
Priced as a project: paid in thirds as it’s built, and the last third can be spread out. The details are on the Pricing page.
Saturday, 9:40am.
Here’s what that looks like on the weekend it happens, starting in the hallway where it starts.
Saturday, a hospital hallway in Tyler. The discharge planner says it plainly: she can’t go home alone. The daughter has forty-eight hours and a list of three communities from a midnight search.
She calls the first name on the list. Someone answers, or the missed call gets a text back in ninety seconds, with a person behind it. Her hardest question gets an actual range, not “come see us and we’ll talk.”
Booked before she leaves the parking garage. A confirmation text with photos, where to park, and who’ll meet her at the door. The tour itself is all yours. That part was never the problem.
A message that answers the one question she asked on the tour, the one that usually dies in a spiral notebook. Sunday she calls her brother. Monday the paperwork is waiting, not starting.
The machine doesn’t make the decision. That was never its job. It makes sure nothing about the decision is lost to a phone nobody could answer during med pass. And none of it is a package name: it’s wiring, built on your phones, your forms, and your CRM, tested before it ever answers a real family.
Your families don’t tour you. They’re sent to you.
Home health runs different plumbing: a physician’s order, a discharge planner, a 48‑hour window, and the patient is somebody’s mother all the same. Different front door, same weak spots. The phone that rings out mid‑visit. The referral nobody called back by five. The website that looks smaller than the agency is. The same machinery answers, tuned to speed‑to‑referral instead of speed‑to‑tour, and since agencies are covered entities, the HIPAA‑grade handling above stops being optional.
If that’s your business, the conversation is shorter than this page- Small by designNo handoffs, no account managers, just the person you hire.
- Honest about fitNot every business needs us, and we’ll tell you if yours doesn’t.
- Built to lastMonth to month on the ongoing work, because we stick around to keep it working.
Common questions.
Give us a call.
Whether it’s a website, more calls, or a day with less paperwork, tell us what you’re after and we’ll tell you where we’d start.