They heard you’re good.
Then they Googled you.
Websites, reviews, and customer‑facing software for HVAC, plumbing, electrical, roofing: any trade that runs on its name. Built so the company everybody recommends looks like it when somebody checks.
All of it, or just the part you need.
What happens after somebody says your name.
Word of mouth built the business. Nothing here replaces it. But every referral walks the same path now, and what they find along it either closes the job or quietly loses it. Here’s the path.
Look as good as the work.
The work already sells itself in kitchens and driveways; that’s why the referrals come. What we build is the half that happens on a screen: the checking, the choosing, the booking. It should look like the company people describe.
A site that holds up when the referral checks you out.
By the time they reach your website, somebody has already vouched for you. The site’s only job is to not lose what the referral already won, and most trade sites lose it: a franchise template, stock crews in clean hard hats, no towns, no proof. Ours are built around what a homeowner actually verifies, on a phone, in under a minute.
How we build sites- The trades you do and the towns you cover: first screen, not buried
- Real jobs, real trucks, real crew, no stock photos
- Book or request from the couch at 9pm, never “leave a voicemail”
- Loads fast on a phone in a driveway
Close the reviews gap.
Two hundred jobs a year and eleven reviews isn’t a quality problem. It’s an asking problem. The competitor with half your work and four times your reviews looks bigger everywhere it counts. This is slow, monthly, unglamorous work: the profile, the asks, the Facebook page your customers actually check. It’s also the work that decides whether the referral believes what they heard.
How visibility works- Reviews that come in weekly, because every finished job gets asked
- Your Google Business Profile worked, not set and forgotten
- A Facebook page that’s alive: real jobs, photos your crew already takes
- Counted in booked jobs, not clicks
The software gap isn’t in your truck. It’s in your customer’s phone.
The platforms that run your field day are mature; you probably already pay for one, and it’s good at its job. What it hands your customer is its stock version: the same screens every company on the platform sends, none of it looking like you. And it stops at its own walls. The layer around it, wearing your name, is our half.
Getting found is the section above. This is the rest of the job.
Keep the platform. We wire what’s around it.
ServiceTitan, Housecall Pro, Jobber: the field‑service platforms are good at the field. Dispatch, quotes, invoices. We’re not here to compete with that. What drifts is everything around it: the books, the phones, the marketing, the job photos, and the re‑keying that holds them together. We make the edges talk.
Using something else? We build around it, not over it.
Then the layer your customer actually sees.
Your platform runs your day. What your customer sees of it is the factory version: the same booking page and on-my-way text every other shop on the platform sends. It works. It just doesn’t look like the company people recommend by name. So we build the version that does:
- A customer portal: book the job, watch its status, pay the invoice, see the history
- “Where’s my tech?” answered: a live on-the-way tracker they can watch, the way they watch a pizza
- The ask, automated: job closes, and the review request and referral link go out while the truck is still in the driveway
Priced as a project: paid in thirds as it’s built, and the last third can be spread out. The details are on the Pricing page.
Saturday, 9:40pm. July.
Here’s what that looks like on a Saturday night, in season, with nobody in the office.
First hundred-degree week of the summer, and it quits on a Saturday night. She asks the neighborhood group. Two comments name you inside ten minutes.
Two hundred reviews that sound like your work. A site that answers her three questions: you do AC, you cover her town, and there’s a button that gets her on the schedule. No voicemail.
Her request lands on tomorrow’s board with a real arrival window, confirmation text a minute later. The other name in the thread never gets a call.
She watched the truck drive to her house. Job closed, photos on the invoice, review ask in her texts before the crew leaves the street. She posts back in the thread: “used them, great.” One referral just became three.
None of that is a package name. It’s wiring: your schedule, your phones, your review ask, built around the platform you already run, and tested before it ever answers a real customer.
- Small by designNo handoffs, no account managers, just the person you hire.
- Honest about fitNot every business needs us, and we’ll tell you if yours doesn’t.
- Built to lastMonth to month on the ongoing work, because we stick around to keep it working.
Common questions.
Give us a call.
Whether it’s a website, more calls, or a day with less paperwork, tell us what you’re after and we’ll tell you where we’d start.