Four counters under one roof.
None of them talking.
Inventory sync, department wiring, and customer‑facing software for independent equipment dealers in ag, construction, and outdoor power, so the website matches the lot, the bays book themselves, and every counter sees the same customer.
All of it, or just the part you need.
Four businesses, one roof, no shared memory.
Wholegoods, parts, service, rental: running at the same time, on the same customers, out of systems that barely know each other. The dealer system runs one of them well. Here’s what that costs at each counter.
One dealership, acting like it.
The dealer system stays; it’s the system of record and it’s good at it. QuickBooks stays. What changes is everything between: the counters start seeing the same customer, the same unit, the same stock.
Getting found is the section below, and on this page it’s a real storefront with real revenue, not a brochure.
The counters, finally acquainted.
Which dealer system you run depends on your lines: Ideal and Charter on the ag and outdoor‑power side, e‑Emphasys toward heavy equipment. Every one of them holds its own counter well while the others improvise. We wire around it: parts stock visible from the bays, sales history at write‑up, rental on the main rails, the books reconciled without a re‑key.
Using something else? We build around it, not over it.
- Service sees the sale; sales sees the service history
- Parts stock visible from the bays, no walk to the counter
- Rental availability, contracts, and billing off the island
- Dealer system to QuickBooks with nothing re-keyed
One record inside. One storefront outside.
The piece no dealer system includes and no local shop builds: the layer that makes four counters one dealership, and keeps the lot honest online. Two ends, built custom, as one system:
Sales history at service write-up. Service records on the sales floor when the trade-in rolls up. Parts stock visible from the bays. Rental off its island. And one customer portal over all of it: browse the lot, book the bay, order the part, see the machine’s whole history.
Photograph a unit once when it hits the lot, and it’s on your site, TractorHouse, and Machinery Trader the same day, complete. Sold Saturday morning means down everywhere Saturday morning. Nobody re-keys a listing, and the site never lies about the lot.
They meet in the middle: the storefront runs off the same record the counters do. What the website says is what the lot holds, always, without anyone remembering to update it.
Priced as a project: paid in thirds as it’s built, and the last third can be spread out. The details are on the Pricing page.
The lot, browsable from a kitchen table.
This is the one thing dealers share with retail: buyers shop the inventory online before they ever drive out. The independent’s site is up against the franchise store’s corporate machine. It has to sell units, not just look current.
A dealer site that sells units, not just the brand.
Buyers compare your lot against the franchise store’s corporate site from their kitchen table. Ours are inventory-first: every unit browsable with real photos, hours, and specs, an inquiry that reaches a human fast, and pages that load on a phone at the deer lease. The site is a storefront. We build it like one.
How we build sitesFound by the buyer who’s already shopping.
Somebody within eighty miles is searching a used baler or a mini-ex right now. Showing up on Google and the marketplaces, with listings complete enough to trust, decides whether they drive to your lot or the other one. Counted in walk-ins and unit inquiries, not clicks.
How visibility worksWe’ve already built almost exactly this.
Stark Industrial, an industrial products company, came to us with a thousand listings in disarray across channels that didn’t talk, and an operation flying blind between them. We cleaned the listings, synced the channels, and built the dashboard that runs it. It’s still running.
Stark’s a distributor, not a dealership. But look at the problem: inventory scattered across channels, kept honest by hand. Nearly the same job we’re describing on this page. That’s why we lead with it.
- Stock on every sales channel matches the shelf
- Overselling and double-selling: stopped
- Three times the sales through their site in ten months
- Small by designNo handoffs, no account managers, just the person you hire.
- Honest about fitNot every business needs us, and we’ll tell you if yours doesn’t.
- Built to lastMonth to month on the ongoing work, because we stick around to keep it working.
Common questions.
Give us a call.
Whether it’s a website, more calls, or a day with less paperwork, tell us what you’re after and we’ll tell you where we’d start.